We’re often asked how we got started in the gluten-free business. The short
answer is that within our own family we discovered an intolerance to gluten that
necessitated a change in diet. The broader answer is that, because we personally
know how it feels to require a not-quite-mainstream diet, we’re committed to
making it easier for other gluten-free folks to enjoy delicious food that doesn’t
separate them from their gluten-full friends and family. For us, it’s not enough to
make a passable gluten-free substitute; we’d rather create something that everyone
in the house, office or restaurant, or at the party will enjoy. We love spreading the
love, and we’ll always go the extra mile to bring people together and make them
feel special. Why? Because we get responses like these:

“I never thought my daughter would be able to eat a Twinkie.”
“Better than the original.”
“Best Peanut Butter Cookie. Ever!”
“Better than ANY gluten-filled cookie.”
“I am a devoted customer for life.”

At the end of the day, our name says it all. We do what we do to bake people happy—all people.